Inspiring Women in Business
In light of Women’s History Month, we take a look at some of the most inspiring women in business. Our networking group is keen to ensure our female members feel recognized for their contributions and achievements in the corporate sphere and our society.
Why should we celebrate women in business?
Why do we need gender diversity in the corporate world? Why should companies strive to make their workforce and workplace gender diverse and inclusive? Gender inclusivity has a direct, positive impact on company staff retention and satisfaction. Gender-diverse work environments help to create a culture of inclusion that is beneficial for everyone. According to the International Labour Organization survey from 2018, companies with inclusive business culture and policies are predicted to achieve a better ability to attract and retain talent by 60%, increase their team’s creativity by 59%, and higher profitability and productivity by 63%. Despite the many positives associated with having diversity in the workplace, statistics reveal that for women CEOs of Fortune 500 companies in 2021, there were more than 10 times as many companies run by men.
3 Inspiring women in business
Anca Platon Triftan
Anca Platon Triftan is the founder, creator, and CEO of Tree-Fan Event and head of Events: Demystified podcast which focuses on increasing female representation in event production. Anca, as an events production professional, is one of the key business leaders that inspire women across her industry. Anca highlights how in her 20 years of experience in event production and AV (Audio and Video), all her mentors have been male. Although she expresses that her mentors were great, she wants more representation of women in the industry so other females can feel inspired and see how women can thrive in their careers. Anca’s passion motivates her to advocate for women to create a more gender-diverse and inclusive events production industry.
Lucie Bash as the Co-founder and President of a well-known app Too Good To Go is arguably one of the most successful women in business. Created in 2016, the app aims to work against food waste and, since its launch, successfully saves 300,000 meals every day. Lucie’s aim is to continue to raise awareness of food waste and its detrimental impact on the planet. One of the latest projects she has launched is the free educational program “My anti-waste school”. This aims to educate the younger generation in primary school classes on how and why they need to minimize food waste. As a woman in business, Lucie successfully inspires women through her amazing story of becoming a co-founder of a highly popular app and its success in helping to tackle one of the biggest social issues we currently face.
Cathy Hackl is the founder of Journey and one of the first women to hold the title of Chief Metaverse Officer. The Journey is an agency that supports brands to communicate in the always-changing digital world. She is directly responsible for the development and maintenance of a company’s online presence in the metaverse. Cathy has experience in hosting digital fashion shows, and virtual concerts in Los Angeles, among others. Her accomplishments are an inspiration to many women to want to become successful in the technology industry that remains to be largely dominated by men.
Networking for women in business
For all women in business who aspire to grow their business or connections, networking is highly effective to do so. Not only will you get a chance to meet other businesswomen from different industries, but you will also be able to build your brand reputation. Networking is a wonderful way to meet various business owners and professionals. Through becoming a member of the BNI networking community you will be able to share experiences, help each other overcome challenges, and exchange your ideas with other women in business.
Our community of like-minded professionals creates a perfect opportunity for all women in business to expand their brand potential and reach. It is a unique opportunity that you can’t afford to miss. Come join us at our weekly meetings on Tuesday to meet our diverse and supportive members. We can’t wait to welcome you there.