Making yourself memorable
A study by the National Retail Federation, 80% of customers will leave a store without buying anything because they cannot find what they are looking for. What do you think will happen if the people you interact with can’t even remember you?
Leave an impression
At the very essence, Branding is about making an impression. A profound impression will make you memorable, whereas a superficial interaction will be quickly forgotten. When I say “you” – it should be interpreted as the persona in your company or organization. Brand messaging aims to establish a connection between your company and your clients.
It is how you communicate your brand’s personality, voice, and unique value proposition to your specific audience that will make a difference. Messaging that is weak or off-mark will go unnoticed – on the other hand, when done correctly, brand messaging can make you memorable.
Strong Brand Messaging
More important than ever before, it is critical to develop strong brand messaging especially with so many companies seeking attention. Brand messaging will help get the attention and become memorable. After all, what good is getting the attention of you cannot make a good impression or being remembered for the wrong reasons?
Ultimately, companies establish connections with their audience through brand messaging and can use this to their advantage. Well-developed messaging should establish what a company stands for and why its customers should believe in its products or services. When properly done, powerful brand messaging can resonate with your audience and drive results, however this is simply done. It requires a clear point of view, alignment with business goals, and a deliberate and concise message that clicks with the target audience. When properly laid out and strategically developed, a solid brand messaging platform could set the tone for a long-term relationship with your customers.
Adrian Levin is a principal at Levin Silbert, an international design studio at the crossroads of branding & the built environment //
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